Boutique Bizarre Hamburg – Europe’s Largest Erotic Department Store on the Reeperbahn
The Reeperbahn in Hamburg is famous for its nightlife, clubs, theaters, and its unique mix of culture and entertainment. Right in the heart of St. Pauli, you’ll find a place that attracts attention from around the world: Boutique Bizarre. Known as Europe’s largest and most exclusive erotic department store, it is far more than a typical adult shop – here, lifestyle meets design, and local Kiez culture blends with a cosmopolitan shopping experience.
A Shopping Experience Like No Other
Even from the outside, Boutique Bizarre Hamburg catches the eye: colorful facades and large display windows draw curious looks. But it’s inside where the full experience unfolds. Across multiple floors you’ll find:
- high-quality lingerie and fetish fashion
- a huge selection of toys & accessories
- erotic literature and films
- exclusive art and design objects
The special thing about it: great importance is placed on style and discretion. Everything is bright, modern, and inviting – far removed from what many might associate with a traditional “sex shop.”
For Beginners and Experts Alike
Whether you’re a couple curious to try something new or already familiar with the scene, Boutique Bizarre welcomes everyone. The friendly, knowledgeable staff offers discreet guidance and takes time to answer questions – whether it’s choosing a first toy or finding a specialized item for experienced users.
Events & Workshops
Boutique Bizarre also regularly hosts workshops and events. Here you can learn something new, explore topics in a relaxed setting, and connect with like-minded people.
Located Right on the Reeperbahn
Boutique Bizarre is located directly at Reeperbahn 35 – making it a perfect stop during your stroll through St. Pauli. Many visitors combine their visit with a Reeperbahn tour, a musical performance, or a night out in the neighborhood’s legendary clubs.
Conclusion – A Must-Visit on the Reeperbahn
Boutique Bizarre is not just a store – it’s an experience. If you’re visiting Hamburg, don’t miss this unique location – whether out of curiosity, as a couple’s outing, or as part of discovering the St. Pauli nightlife.
📍 Address: Reeperbahn 35, 20359 Hamburg
⏰ Opening Hours: open daily (until late, depending on the day of the week)
💡 Highlight: Europe’s largest erotic department store, stylish atmosphere, events & workshops
👉 Tip: When visiting Boutique Bizarre, take some extra time to explore the surrounding Reeperbahn highlights – from the Davidwache police station to the Beatles-Platz, there’s plenty to discover.


