We love Hamburg. From the big highlights like the harbor, the Elbphilharmonie and the Reeperbahn to the hidden gems you won’t find in every guidebook. For us, Hamburg is more than just a city – it’s a feeling: maritime, vibrant, diverse.

With Hamburg Now, we want to help you discover the best sides of this city quickly and easily. Whether it’s great restaurants, special cafés, amazing viewpoints, exciting activities or unique experiences – we only recommend what truly stands out.

Our goal: We want you to have the time of your life in Hamburg.
No boredom, nothing random – but experiences that stay with you.

Whether it’s your first time here or you’ve had Hamburg in your heart for years: On HamburgNow.de you’ll find inspiration for your next adventure.

We are a team of Hamburg tour guides – and we know this city inside and out, because we live here and we love it. Every day, we’re out and about with guests from all over the world: through the Speicherstadt, across the Reeperbahn, into HafenCity or to hidden corners almost no one knows.

Our aim is simple:
We want you to experience Hamburg the way we love it – authentic, lively and full of surprises.

If you’re looking for the best things to do, special recommendations and real insider tips, you’re in the right place.